Ayushman Bharat PM-JAY Reel Contest 2026 by NHA [₹50,000 Prize]: Submit by Oct 27

The National Health Authority, in collaboration with MyGov, is inviting Indian citizens to create a 90-second reel highlighting the journey, benefits or impact of Ayushman Bharat PM-JAY. The creator of the Best Reel will receive a cash prize of ₹50,000.

Click here to participate in the Ayushman Bharat PM-JAY Reel Contest.

About the National Health Authority

The National Health Authority functions under the Ministry of Health and Family Welfare, Government of India.

It is responsible for implementing Ayushman Bharat Pradhan Mantri Jan Arogya Yojana and other national digital-health initiatives.

About Ayushman Bharat PM-JAY

Ayushman Bharat Pradhan Mantri Jan Arogya Yojana, commonly known as AB PM-JAY, was launched in 2018 to improve access to affordable and quality healthcare.

The scheme provides eligible families with health coverage of up to ₹5 lakh per family per year for secondary and tertiary-care hospitalisation.

About the Contest

The Reel Contest on 8 Years of Ayushman Bharat PM-JAY commemorates the scheme’s eight-year journey.

Participants must create an original, informative and engaging reel that raises awareness about the scheme, its benefits and its role in making healthcare more accessible and affordable.

Eligibility Criteria

The competition is open to all citizens of India.

The official notification does not specify an age limit, educational qualification or professional-experience requirement.

Each participant may submit a maximum of one entry only. An entry cannot be withdrawn after submission.

Contest Themes

Participants must select any one of the following themes:

1. Eight Years of Ayushman Bharat PM-JAY: A Journey of Health Protection

Showcase the scheme’s eight-year journey and its contribution towards making quality healthcare more accessible and affordable.

Participants may use facts, storytelling, animation or other creative visuals to demonstrate its impact.

2. Ayushman Card: A Step Towards Financial Health Security

Explain how the Ayushman Card enables eligible beneficiaries to access healthcare services under PM-JAY.

The reel may highlight the convenience, assurance and financial protection provided through the scheme.

3. Ayushman Vay Vandana: Health Protection for Senior Citizens

Highlight the extension of health coverage to senior citizens aged 70 years and above under the Ayushman Vay Vandana initiative.

Participants may creatively feature grandparents or other elderly family members while communicating the importance of healthcare security in later life.

4. My Ayushman Story: A Beneficiary’s Journey

Present the story of a known Ayushman Bharat beneficiary and explain how the scheme helped the person or family access healthcare.

Participants should obtain the necessary consent before sharing a beneficiary’s personal story, image or medical details.

5. My Ayushman Bharat: A Vision for a Healthier India

Share a creative vision of how Ayushman Bharat can contribute to building a healthier, more secure and inclusive India.

The reel may explore what accessible and affordable healthcare means for individuals, families, senior citizens and communities.

Prize

The creator of the Best Reel will receive a cash prize of:

₹50,000

Only one cash prize has been announced on the official contest page.

Submission Guidelines

The reel must be submitted as a portrait-mode video.
The maximum duration is 90 seconds.
The video must be in MP4 format.
It may be created in any Indian language.
The submission must be original.
It must not infringe any copyright or trademark.
Offensive words, derogatory images and inappropriate slurs must not be used.
Only one entry may be submitted by each participant.
Participants may be asked to provide proof of identity.
The participant’s name, email address, telephone number and postal address must be provided during submission.

The organisers may use submitted material in external communications and knowledge products while giving due credit to the creator.

How to Submit?

Participants may submit their entries through the official MyGov page.

The reel may be uploaded to a video-hosting or social-media platform. Participants can then:

Paste the public video link inside a Word or PDF document and submit it through MyGov; or
Share the video link directly in the comments section of the official contest page.

The submitted link should remain publicly accessible so that the organisers can review the video.

Interested participants may follow these steps:

Create an original portrait-format reel of up to 90 seconds.
Upload it to an accessible video or social-media platform.
Copy the public video link.
Visit the official contest page.
Log in or register through MyGov.
Paste the link in a Word/PDF file or submit it through the permitted comments section.
Verify all personal and submission details before completing the entry.

Click here to log in and submit your reel through MyGov.

Important Dates

Contest opened: October 12, 2026 at 4:00 PM IST
Submission deadline: October 27, 2026 at 11:45 PM IST

Late, incomplete or unsuccessfully transmitted entries may not be considered. Participants should submit in advance because proof of submission will not necessarily be treated as proof of receipt.